Loretta is founder and president of The Humor Potential, Inc, a company offering programs and products for life style management. Her special brand of optimistic psychology has an incontestable positive effect on the health of all that are exposed to her. Organizations worldwide use Loretta's prescription for laughter to manage stress in the workplace and improve morale.

Loretta's energetic meeting openings, trainings and keynotes serve to improve learning skills and put a room in an enthusiastic frame of mind. Clients such as IBM, The New York Times, Fidelity Investments, Microsoft, the U.S. Dept. of Labor, and NASA, just to name a few, have used her material to defeat stress in the workplace. She is also a well-recognized TV personality on PBS and best selling author. She has had six one-woman television specials air on 80 PBS stations across the country. She has been nominated for local and prime time Emmy Awards, has appeared on CNN, ABC and NBC affiliates. She has authored 6 books, The Joy Journal, Happy Talk, Relax: You May Only Have a Few Minutes Left, Life is Not a Stress Rehearsal and, Life Is Short- Wear Your Party Pants, Squeeze the Day and her latest book Kick Up Heels Before You're Too Short to Wear Them in now available in a store near you.