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Keep Up With Loretta "Get a Life" Articles Ad moguls must have a very low opinion of viewers
Keep Up With Loretta "Get a Life" Articles Ad moguls must have a very low opinion of viewers | Ad moguls must have a very low opinion of viewers |
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Whenever I watch television, I’m always amused by the commercials. If you’re in need of a good laugh, just flip on the tube and instead of getting irritated with the ads, pay attention to the content. You will soon find yourself giggling at what is supposed to be a serious attempt at selling you a product or service you’re not supposed to be able to live without. In the span of about an hour, I saw at least 10 attempts to sell me something pitched by ducks, bugs, cats, two dazed males, a bunch of teenage girls and a butterfly. My first thought was that the advertising moguls who gather periodically to create copy for ads must have decided the general public is a group of morons. How else would they have come to the conclusion that the only way I will buy an insurance policy is if a duck tries to sell it to me? Or if I have insomnia I will be more inclined to purchase the one with a butterfly swarming around a sleeping couple? And when will they realize that when I see the same ad 20 times in the course of a one-hour show I have now become enraged, not engaged. I almost lost it the other day when an ad for a restaurant came on every time there was a break. Two men were sitting at a table and one exclaimed that he had dreamed that he had been there the day before and had ordered chicken tenders and who knows what else? A waitress rushes over and says, ‘‘That wasn’t a dream, you were here.’’ Now I don’t know about you but I really don’t think that two men go out to lunch and share their dreams about eating a meal together the night before. A group of women might, but it would be more about shopping, children and men than it would be about chicken tenders. In fact, I don’t know anyone over the age of 10 who would even think to discuss or mention eating chicken tenders. Then there’s the bee that has the voice of Antonio Banderas who looks and sounds like your best friend selling a drug for allergies. I’m confused. Aren’t a lot of people allergic to bees? Why not choose an ape or a giraffe? But then they would probably do better selling cleaning products or motor homes.
See, I think I’m starting to get it. Think in an idiotic way and
you’re on the path to being an advertising genius. Let me know if you
come up with anything. We might be able to start our own company. Comments (1)
Barbara Holmes
said:
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| Hi, Loretta: My favourite TV ads are those which tout drugs. I watched one the other day in which three women discuss birth control drugs, and how wonderful this particular one was. As usual, once the actors got through waxing eloquent, the warnings were casually dropped into the conversation. "Do not take this drug if you have liver or kidney or heart problems, if you are taking some other drugs, etc.; the side effects could include stroke, heart attack and death." I love that! I want to add, if you are breathing or standing or doing anything else humans do, don't take this drug. One character in the ad told the others, "I'm a doctor, so I should know!" Have the advertisers no depths to which they will not stoop? But hey! Wouldn't most people be willing to risk death by stroke or heart attack -- or whatever -- to be able to have unprotected sex with a stranger! With drug sales what they are, and profits of the pharmaceutical companies soaring, must be lots of stupid people out there. Ad companies seem to have no problem selling stupid ads to companies of all stripes -- because in this case, stupidity pays. Isn't that called that selling your soul? |
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